California is in the grip of a stifling drought, and water conservation is being trumped just about everywhere.
Even the California Department of Transportation has joined in, by using its highway signs to tell us to conserve water.
(Can I tell them to please fix potholes?)
There are a number of easy and effective steps to save water. Cut back on lawn watering, for instance. (It's winter. Your grass is supposed to be brown.)
Run your dishwasher only when it's full.
Limit showers to five minutes.
Drink wine instead of water … Oops, that apparently won't help. Indeed, it takes 31 gallons of water to make a single glass of wine.
That little factoid came from the Nature Conservancy, a world-wide conservation organization.
And, after scanning some of the other products we routinely use and the water they require for production, I've reached a conclusion:
We are in serious trouble.
A pair of jeans? It takes 1,800 gallons of water to grow the cotton for a pair of jeans.
A burger takes 634 gallons to make.
One serving of chocolate requires 2,847 gallons of water. A bag of chips takes 49 gallons. A cup of coffee? Thirty-seven gallons.
Ouch, ouch and ouch again.
What's the solution?
We must live naked and forgo Wendy's, Starbucks and and Lay's. But I definitely need a glass of wine.